Republic of Korea: Fair Trade Commission investigation into AliExpress and its related entities over alleged violations of Act on Consumer Protection in Electronic Commerce and Act on Fair Labelling and Advertising

Progress

Current status
in force
29 Aug 2025 in force

Scope

Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

29 Aug 2025
in force

Fair Trade Commission issued ruling in its investigation into AliExpress and its related entities over violations of Act on Consumer Protection in Electronic Commerce and Act on Fair Labelling and Advertising

On 29 August 2025, the Korea Fair Trade Commission (KFTC) imposed corrective orders and administrative fines of KRW 1 million each on AliExpress and its related entities, including Alibaba, Singapore E-Commerce Private Limited, AliExpress Korea Hold…

Source
Event type investigation
Action type ruling
Government branch executive
Government body competition authority