United Kingdom: Competition and Markets Authority investigation into online consumer review practices over potential non-compliance with fake reviews guidance
Progress
Current status
under investigation
24 Jul 2025 under investigation
Scope
Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
platform intermediary: e-commerce
platform intermediary: other
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Competition and Markets Authority opened investigation into online consumer review practices over potential non-compliance with fake reviews guidance
On 24 July 2025, the Competition and Markets Authority (CMA) opened a consumer enforcement case in the communications sector to address compliance with online consumer reviews. The investigation follows the publication of new CMA guidance on fake re…
SourceEvent type
investigation
Action type
interim ruling
Government branch
executive
Government body
competition authority