China: State Administration for Market Regulation investigation into live e-commerce companies over fair marketing and advertising practice requirements
Progress
Current status
in force
08 Jul 2025 in force
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
State Administration for Market Regulation highlighted enforcement cases in live e-commerce over fair marketing and advertising practice requirements
On 8 July 2025, the State Administration for Market Regulation highlighted enforcement cases against live e-commerce operators for false advertising, unfair competition, and product safety violations to strengthen online consumer protection and fair…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
competition authority