China: State Administration for Market Regulation enforcement guidelines on application of Advertising Law
Progress
Current status
adopted
04 Jul 2025 adopted
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
State Administration for Market Regulation issued enforcement guidelines on application of Advertising Law
On 4 July 2025, the State Administration for Market Regulation issued the enforcement guidelines on the application of the Advertising Law and Internet Advertising Management Measures. The guidelines state that commercial advertisements should be p…
Event type
order
Action type
adoption
Government branch
executive
Government body
other regulatory body