China: State Administration for Market Regulation investigations into live e-commerce
Progress
Current status
in force
08 Jul 2025 in force
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
State Administration for Market Regulation issued second batch of typical cases in the field of live e-commerce
On 8 July 2025, the State Administration for Market Regulation (SAMR) released its second set of typical cases addressing misconduct in live e-commerce. Out of the seven cases reviewed, six involved violations of rules on fair marketing and advertis…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
consumer protection authority