France: Directorate-General for Competition, Consumer Affairs and Fraud Control investigation into Shein over alleged deceptive commercial practices
Progress
Current status
in force
03 Jul 2025 in force
Scope
Implementers
France
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Directorate-General for Competition, Consumer Affairs and Fraud Control fined on Shein EUR 40 million for deceptive commercial practices
On 3 July 2025, the French Directorate-General for Competition, Consumer Affairs and Fraud Control (DGCCRF) reached a settlement with Infinite Style E-commerce LTD (ISEL), responsible for Shein product sales, imposing a EUR 40 million fine for decep…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
consumer protection authority