Brazil: National Consumer Secretariat warning on identification of advertising content on digital platforms
Progress
Current status
adopted
17 Jun 2025 adopted
Scope
Implementers
Brazil
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
National Consumer Secretariat adopted warning on identification of advertising content on digital platforms
On 17 June 2025, Brazil’s National Consumer Secretariat (Senacon) issued a warning that all advertising content on social media must be clearly and immediately identified, in accordance with the Consumer Protection Code. The announcement applies to …
SourceEvent type
outline
Action type
adoption
Government branch
executive
Government body
consumer protection authority