China: Fair marketing and advertising practice requirement in State Administration for Market Regulation regulations on the supervision and management of live E-commerce
Progress
Current status
processing consultation
10 Jul 2025 processing consultation
10 Jun 2025 in consultation
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
State Administration for Market Regulation closes consultation on draft regulations on the supervision and management of live E-commerce including fair marketing and advertising practice requirement
On 10 July 2025, the State Administration for Market Regulation (SAMR) closes consultation on the draft regulations on the supervision and management of live E-commerce. The regulations prohibit operators from making false or misleading statements a…
SourceEvent type
order
Action type
consultation closed
Government branch
executive
Government body
competition authority
State Administration for Market Regulation opened consultation on draft regulations on the supervision and management of live E-commerce including fair marketing and advertising practice requirement
On 10 June 2025, the State Administration for Market Regulation opened the public consultation on the draft regulations on the supervision and management of live e-commerce until 10 July 2025. The regulations prohibit operators from making false or …
SourceEvent type
order
Action type
consultation opened
Government branch
executive
Government body
competition authority