European Union: Lawsuit alleging misleading comparative advertising practices in violation of the Misleading and Comparative Advertising Directive (2006/114/EC) (HUK-Coburg vs Check24)
Progress
Current status
in force
08 May 2025 in force
Scope
Implementers
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
other service provider
platform intermediary: other
Government Branch
judiciary
Government Body
court
Implementation Level
supranational
Timeline of events
European Court of Justice issued ruling in lawsuit alleging misleading comparative advertising practices (HUK-Coburg vs Check24)
On 8 May 2025, the Court of Justice of the European Union issued a preliminary ruling in Case C‑697/23 (HUK-COBURG v. Check24) interpreting Directive 2006/114/EC on misleading and comparative advertising. The Court held that the concept of “comparat…
SourceEvent type
civil lawsuit
Action type
ruling
Government branch
judiciary
Government body
court