Republic of Korea: Assessment of compliance with fair marketing and advertising requirements in Communications Commission user protection evaluation
Progress
Current status
under deliberation
23 Apr 2025 under deliberation
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
infrastructure provider: internet and telecom services
platform intermediary: user-generated content
streaming service provider
platform intermediary: e-commerce
software provider: app stores
search service provider
platform intermediary: other
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
Communications Commission announced of user protection by telecom and online service providers including fair marketing and advertising compliance assessment
On 23 April 2025, the Communications Commission (KCC) announced that 47 companies were selected for the 2025 user protection evaluation, among them search and platform operators such as Google, Apple, and Naver, and new entrants including Coupang Ea…
SourceEvent type
inquiry
Action type
announcement
Government branch
executive
Government body
other regulatory body