Russia: Mandatory allocation of advertising inventory to social advertising in Law No.479-FZ
Progress
Current status
in force
01 Apr 2025 in force
26 Dec 2024 adopted
Scope
Implementers
Russia
Policy Area
Content moderation
Policy Instrument
Content moderation regulation
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
central government
Implementation Level
national
Timeline of events
Law No.479-FZ including mandatory allocation of advertising inventory to social advertising enters into force
On 1 April 2025, the provisions of the Law No.479-FZ which introduce a mandatory allocation of advertising inventory to social advertising came into effect. Under the new requirements, online platforms must dedicate 5% of their annual advertising vo…
SourceEvent type
law
Action type
implementation
Government branch
executive
Government body
central government
President signed Law No.479-FZ including mandatory allocation of advertising inventory to social advertising
On 26 December 2024, the President signed the Law No. 479-FZ which introduced a mandatory allocation of advertising inventory to social advertising. Under the new requirements, online platforms must dedicate 5% of their annual advertising volume to …
SourceEvent type
law
Action type
signing
Government branch
executive
Government body
central government