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Republic of Korea: Fair Trade Commission investigation into Naver's advertising claims on membership benefits

Progress

Current status
in force
11 Feb 2025 in force

Scope

Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
search service provider
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national

Timeline of events

11 Feb 2025
in force

Korea Fair Trade Commission issued corrective measures to Naver for deceptive membership advertising

On 11 February 2025, the Korea Fair Trade Commission (KFTC) issued a ruling against Naver Corp. following an investigation into misleading advertising regarding Naver Plus Membership benefits. The KFTC found that Naver had exaggerated the point accu…

Source
Event type investigation
Action type ruling
Government branch executive
Government body consumer protection authority

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