Republic of Korea: Fair Trade Commission investigation into Naver's advertising claims on membership benefits
Progress
Current status
in force
11 Feb 2025 in force
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
search service provider
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Korea Fair Trade Commission issued corrective measures to Naver for deceptive membership advertising
On 11 February 2025, the Korea Fair Trade Commission (KFTC) issued a ruling against Naver Corp. following an investigation into misleading advertising regarding Naver Plus Membership benefits. The KFTC found that Naver had exaggerated the point accu…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
consumer protection authority