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United Kingdom: ICO investigation into Google's use of fingerprinting in advertising compliance with data protection regulations

Progress

Current status
under deliberation
19 Dec 2024 under deliberation

Scope

Implementers
United Kingdom
Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
online advertising provider
software provider: other software
Government Branch
executive
Government Body
data protection authority
Implementation Level
national

Timeline of events

19 Dec 2024
under deliberation

Announced ICO investigation into Google's use of fingerprinting in advertising compliance with data protection regulations

On 19 December 2024, the Information Commissioner’s Office (ICO) announced its intention to challenge Google's proposed policy change, which will allow organisations using its advertising technology to employ fingerprinting techniques from 16 Februa…

Source
Event type investigation
Action type announcement
Government branch executive
Government body data protection authority

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