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Republic of Korea: KFTC investigation into Booking for alleged unfair advertising practices

Progress

Current status
in force
25 Oct 2024 in force

Scope

Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: other
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

25 Oct 2024
in force

Issued ruling in KFTC investigation into Booking for alleged unfair advertising practices

On 25 October 2024, the Korean Fair Trade Commission (KFTC) imposed a fine of KRW 1.95 billion against Booking for misleading advertisements related to a free airport taxi service. The ruling addresses Booking's claim that the service for free airpo…

Source
Event type investigation
Action type ruling
Government branch executive
Government body competition authority

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