United States of America: FTC lawsuit against Ecommerce Empire Builders for alleged false claims on AI-powered Ecommerce empire
Progress
Current status
under deliberation
18 Sep 2024 under deliberation
Scope
Implementers
United States of America
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
other service provider
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Announced FTC lawsuit against Ecommerce Empire Builders for alleged false claims on AI-powered Ecommerce empire
On 18 September 2024, the Federal Trade Commission initiated a lawsuit against Ecommerce Empire Builders (EEB) for alleged false claims on AI-powered Ecommerce empire. The FTC alleges that EEB misled consumers into believing they could create an AI-…
SourceEvent type
public lawsuit
Action type
announcement
Government branch
executive
Government body
consumer protection authority