Netherlands: ACM investigation into Epic regarding alleged unfair commercial practices aimed at children in Fortnite game

Progress

Current status
in force
14 May 2024 in force

Scope

Implementers
Netherlands
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
software provider: other software
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national

Timeline of events

14 May 2024
in force

Issued ruling in ACM investigation into Epic regarding alleged unfair commercial practices aimed at children in Fortnite game

On 14 May 2024, the Netherlands Authority for Consumers and Markets (ACM) issued a ruling following its investigation into Epic regarding alleged unfair commercial practices targeting children within the Fortnite game. ACM determined that children p…

Source
Event type investigation
Action type ruling
Government branch executive
Government body consumer protection authority