Progress

Current status
adopted
26 Mar 2024 adopted

Scope

Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national

Timeline of events

26 Mar 2024
adopted

Issued FCA guidance for memes, reels and gaming streams promoting financial services

On 26 March 2024, the Financial Conduct Authority (FCA) issued a guidance for memes, reels and gaming streams promoting financial services. The FCA aims to ensure that advertising across social media channels is fair, clear, and not misleading, enab…

Source
Event type outline
Action type adoption
Government branch executive
Government body other regulatory body

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