United Kingdom: ASA investigation into Hutch Games for allegedly omitting information in the App Store concerning in-app purchases
Progress
Current status
in force
04 Oct 2023 in force
Scope
Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
software provider: other software
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
Issued ASA ruling in an investigation into Hutch Games for allegedly omitting information in the App Store concerning in-app purchases
On 4 October 2023, the Advertising Standards Authority (ASA) issued a ruling in the investigation into Hutch Games Ltd, a mobile game developer, for omitting the information about in-game random item purchasing, referred to as "loot boxes". The ASA…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
other regulatory body