Progress

Current status
adopted
27 Feb 2023 adopted

Scope

Implementers
United States of America
Policy Area
Other operating condition
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
ML and AI development
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national

Timeline of events

27 Feb 2023
adopted

Published FTC Advice on Artificial Intelligence Claims

On 27 February 2023, the US Federal Trade Commission (FTC) published a guidance for advertisers to monitor their claims on the abilities and benefits of artificial intelligence (AI) on new tools and devices. The FTC clarifies that claims regarding A…

Source
Event type outline
Action type adoption
Government branch executive
Government body consumer protection authority