Republic of Korea: Issued fine against Booking.com and Agoda for allegedly employing deceptive advertising practices
Progress
Current status
adopted
01 Nov 2022 adopted
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: other
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Issued fine against Booking.com and Agoda for deceptive advertising practices
On 1 November 2022, the Fair Trade Commission (FTC) of the Republic of Korea imposed sanctions on Booking.com and Agoda Company Private Limited, both of which fall under the umbrella of Booking Holdings Inc., for engaging in deceptive practices towa…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
competition authority