India: Content moderation measures in Endorsement Know-Hows
Progress
Current status
adopted
20 Jan 2023 adopted
Scope
Implementers
India
Policy Area
Content moderation
Policy Instrument
Content moderation regulation
Regulated Economic Activity
platform intermediary: user-generated content
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Issued Endorsement Know-Hows including content moderation measures
On 20 January 2023, the Department of Consumers Affairs of India issued the "Endorsements Know-hows! for celebrities, influencers and virtual influencers on social media platforms" (Endorsement Know-Hows), which aims to reduce misleading advertising…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
consumer protection authority