China: Guiding Opinions on Further Regulating Celebrity Advertising Endorsement Activities
Progress
Current status
adopted
31 Oct 2022 adopted
Scope
Implementers
China
Policy Area
Other operating conditions
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Adopted Guiding Opinions on Further Regulating Celebrity Advertising Endorsement Activities
On 31 October 2022, China's State Administration for Market Regulation (SAMR), along with a number of other government agencies, adopted the Guiding Opinions on Further Regulating Celebrity Advertising Endorsement Activities. The Guiding Opinions se…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
consumer protection authority