Progress

Current status
adopted
31 Oct 2022 adopted

Scope

Implementers
China
Policy Area
Other operating condition
Policy Instrument
Consumer protection regulation
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national

Timeline of events

31 Oct 2022
adopted

Adopted Guiding Opinions on Further Regulating Celebrity Advertising Endorsement Activities

On 31 October 2022, China's State Administration for Market Regulation (SAMR), along with a number of other government agencies, adopted the Guiding Opinions on Further Regulating Celebrity Advertising Endorsement Activities. The Guiding Opinions se…

Source
Event type order
Action type adoption
Government branch executive
Government body consumer protection authority