United Kingdom: CMA Hidden Advertising Compliance Principles for Social Media Platforms
Progress
Current status
adopted
03 Nov 2022 adopted
Scope
Implementers
United Kingdom
Policy Area
Other operating conditions
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
platform intermediary: user-generated content
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Adopted CMA Hidden Advertising Compliance Principles for Social Media Platforms
On 3 November 2022, the UK Competition and Markets Authority (CMA) adopted guidance containing six key compliance principles for social platforms in relation to hidden advertising. The guidance explains that platforms have responsibilities for tackl…
SourceEvent type
outline
Action type
adoption
Government branch
executive
Government body
competition authority