Progress

Current status
adopted
03 Nov 2022 adopted

Scope

Implementers
United Kingdom
Policy Area
Other operating condition
Policy Instrument
Consumer protection regulation
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

03 Nov 2022
adopted

Adopted CMA Hidden Advertising Compliance Principles for Social Media Platforms

On 3 November 2022, the UK Competition and Markets Authority (CMA) adopted guidance containing six key compliance principles for social platforms in relation to hidden advertising. The guidance explains that platforms have responsibilities for tackl…

Source
Event type outline
Action type adoption
Government branch executive
Government body competition authority