Progress

Current status
under investigation
06 Sep 2024 under investigation
10 Mar 2023 under deliberation
26 May 2022 under deliberation

Scope

Implementers
United Kingdom
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

06 Sep 2024
under investigation

Issued statement of objections in combined investigation into Google's ad tech practices

On 6 September 2024, the Competition and Markets Authority (CMA) issued a statement of objections provisionally finding that Google has abused its dominant position in digital advertising, specifically in the "ad tech stack", the digital advertising…

Source
Event type investigation
Action type interim ruling
Government branch executive
Government body competition authority
10 Mar 2023
under deliberation

Announced CMA decision to combine investigation into Google for market power abuse in the advertising technology sector with investigation on header bidding services

On 10 March 2023, the UK Competition and Markets Authority (CMA) announced that it was combining its investigation into Google regarding the potential abuse of market power in the advertising technology sector (Case 51145) with a separate investigat…

Source
Event type investigation
Action type announcement
Government branch executive
Government body competition authority
26 May 2022
under deliberation

Announced CMA investigation into Google regarding market power abuse in the advertising technology sector

On 26 May 2022, the UK Competition and Markets Authority (CMA) announced an investigation into Google regarding the potential abuse of market power in the advertising technology sector. The focus of the investigation is the advertising technology in…

Source
Event type investigation
Action type announcement
Government branch executive
Government body competition authority