United States of America: California Privacy Protection Agency investigation into LocateSmarter over data broker registration and consumer opt-out violations

Progress

Current status
in force
10 Aug 2026 in force

Scope

Implementers
United States of America
Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
other service provider
Government Branch
executive
Government Body
data protection authority
Implementation Level
subnational

Timeline of events

10 Aug 2026
in force

California Privacy Protection Agency imposed fines of USD 110'490 on LocateSmarter over data broker registration and consumer opt-out violations

On 10 August 2026, the California Privacy Protection Agency (CPPA) adopted a stipulated final order against LocateSmarter, a company based in Iowa, requiring it to pay administrative fines of USD 30'600 for a violation of the Delete Act and USD 79'8…

Event type investigation
Action type ruling
Government branch executive
Government body data protection authority