United Kingdom: Guidance on making fraudulent advertising judgements and updates
Progress
Current status
processing consultation
02 Oct 2026 processing consultation
10 Jul 2026 processing consultation
Scope
Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
platform intermediary: e-commerce
ML and AI development
search service provider
messaging service provider
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
Office of Communications closes consultation on draft guidance on making fraudulent advertising judgements
On 2 October 2026, the Office of Communications closes the public consultation on its proposed approach to guidance on making judgements on fraudulent advertising and on updates to the Illegal Content Judgements Guidance under the Online Safety Act …
Event type
outline
Action type
consultation closed
Government branch
executive
Government body
other regulatory body
Office of Communications opened consultation on draft guidance on making fraudulent advertising judgements
On 10 July 2026, the Office of Communications (Ofcom) opened a public consultation on its proposed approach to guidance on making fraudulent advertising judgements and on updates to the Illegal Content Judgements Guidance, under the Online Safety Ac…
Event type
outline
Action type
consultation closed
Government branch
executive
Government body
other regulatory body