Argentina: Fair marketing and advertising practice requirement in Law on the Protection of Neurodevelopment, Human Attention and Childhood in Digital Environments (2198-D-2026)

Progress

Current status
under deliberation
15 May 2026 under deliberation

Scope

Implementers
Argentina
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
streaming service provider
platform intermediary: other
Government Branch
legislature
Government Body
parliament
Implementation Level
national

Timeline of events

15 May 2026
under deliberation

Law on the Protection of Neurodevelopment, Human Attention and Childhood in Digital Environments (2198-D-2026) including fair marketing and advertising practice requirement was introduced to Chamber of Deputies

On 15 May 2026, a Bill establishing the Law on the Protection of Neurodevelopment, Human Attention and Childhood in Digital Environments (2198-D-2026) was introduced to the Argentine Chamber of Deputies. The Bill would apply to any digital platform …

Event type law
Action type introduction
Government branch legislature
Government body parliament