Brazil: Non-discrimination and transparency requirements for automated pricing in Bill amending Consumer Defence Code (PL 385/2026)

Progress

Current status
under deliberation
06 Feb 2026 under deliberation

Scope

Implementers
Brazil
Policy Area
Consumer protection
Policy Instrument
Non-discrimination requirement
Regulated Economic Activity
cross-cutting
Government Branch
legislature
Government Body
parliament
Implementation Level
national

Timeline of events

06 Feb 2026
under deliberation

Non-discrimination and transparency requirements for automated pricing in Bill amending Consumer Defence Code (PL 385/2026) was introduced to Chamber of Deputies

On 6 February 2026, Bill (PL 385/2026) amending the Consumer Defence Code (Law No. 8.078) to prohibit discriminatory personalised pricing and establish transparency obligations for automated price formation was introduced to the Chamber of Deputies.…

Source
Event type law
Action type introduction
Government branch legislature
Government body parliament