China: National Financial Regulatory Administration and other authorities' assessment of proxy rights protection practices disseminated via short videos and livestreams
Progress
Current status
in force
06 Feb 2026 in force
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
digital payment provider (incl. cryptocurrencies)
other service provider
Government Branch
executive
Government Body
central government
Implementation Level
national
Timeline of events
National Financial Regulatory Administration and other authorities issued joint risk warning on illegal “proxy rights protection” practices disseminated via short videos and livestreams
On 6 February 2026, the National Financial Regulatory Administration, together with the Cyberspace Administration of China, the Ministry of Public Security of the People’s Republic of China, the People’s Bank of China, and the China Securities Regul…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
central government