United Kingdom: Advertising Standards Authority investigation into Coinbase regarding alleged irresponsible cryptocurrency advertising

Progress

Current status
in force
28 Jan 2026 in force

Scope

Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
digital payment provider (incl. cryptocurrencies)
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national

Timeline of events

28 Jan 2026
in force

Advertising Standards Authority found Coinbase advertising breached social responsibility standards

On 28 January 2026, the Advertising Standards Authority (ASA) upheld complaints against CB Payments Ltd t/a Coinbase over a video-on-demand advertisement and 3 poster advertisements that appeared in August 2025. The ASA found that the advertisements…

Event type investigation
Action type ruling
Government branch executive
Government body other regulatory body