United States of America: Prohibition of advertising artificial intelligence system as licensed mental health professional (S735) under Consumer Fraud Act

Progress

Current status
under deliberation
13 Jan 2026 under deliberation

Scope

Implementers
United States of America
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
ML and AI development
other service provider
Government Branch
legislature
Government Body
parliament
Implementation Level
subnational

Timeline of events

13 Jan 2026
under deliberation

Bill prohibiting advertising artificial intelligence system as licensed mental health professional (S735) was introduced to Senate

On 13 January 2026, Senate Bill 735, prohibiting the advertising of artificial intelligence systems as licensed mental health professionals, was introduced in the New Jersey Senate. The Bill would prohibit anyone who develops or deploys an AI system…

Event type law
Action type introduction
Government branch legislature
Government body parliament