United Kingdom: Guidance on unfair commercial practices: price transparency (CMA209) under Digital Markets, Competition and Consumer Act

Progress

Current status
adopted
18 Nov 2025 adopted

Scope

Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

18 Nov 2025
adopted

Competition and Markets Authority released guidance on unfair commercial practices price transparency (CMA209) under Digital Markets, Competition and Consumer Act

On 18 November 2025, the Competition and Markets Authority released the guidance on unfair commercial practices: price transparency (cma209), issued under the price transparency provisions of the Digital Markets, Competition and Consumers Act 2024, …

Source
Event type outline
Action type adoption
Government branch executive
Government body competition authority