United Kingdom: Competition and Markets Authority Investigation into Appliances Direct concerning alleged automation of purchases
Progress
Current status
under deliberation
17 Nov 2025 under deliberation
Scope
Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Competition and Markets Authority opened investigation into Appliances Direct concerning alleged automation of purchases and time-limited sales
On 17 November, the Competition and Markets Authority (CMA) opened an investigation into online household appliance retailer Appliances Direct concerning alleged automation of purchases and time-limited sales. Specifically, the CMA is evaluating whe…
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
consumer protection authority