Republic of Korea: Fair Trade Commission investigation into dark patterns in online platforms
Progress
Current status
under investigation
30 Sep 2025 under investigation
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
streaming service provider
platform intermediary: e-commerce
platform intermediary: other
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Korea Fair Trade Commission issued ruling against 36 platforms over dark pattern practices
On 30 September 2025, the Korea Fair Trade Commission (KFTC) issued a ruling against dark pattern practices in large online platforms, following the enforcement of the amended Electronic Commerce Act in February 2025. The measure applies to 36 firms…
SourceEvent type
investigation
Action type
interim ruling
Government branch
executive
Government body
consumer protection authority