China: Operational license requirement in State Administration for Market Regulation regulations on the supervision and management of live E-commerce

Progress

Current status
processing consultation
10 Jul 2025 processing consultation
10 Jun 2025 in consultation

Scope

Implementers
China
Policy Area
Authorisation, registration and licensing
Policy Instrument
Operational license requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

10 Jul 2025
processing consultation

State Administration for Market Regulation closes consultation on draft regulations on the supervision and management of live E-commerce including operational license requirement

On 10 July 2025, the State Administration for Market Regulation closes consultation on the draft regulations on the supervision and management of live E-commerce. The regulations require that live streaming operators obtain and prominently display v…

Source
Event type order
Action type consultation closed
Government branch executive
Government body competition authority
10 Jun 2025
in consultation

State Administration for Market Regulation opened consultation on draft regulations on the supervision and management of live E-commerce including operational license requirement

On 10 June 2025, the State Administration for Market Regulation opened the public consultation on the draft regulations on the supervision and management of live E-commerce until 10 July 2025. The regulations require that live streaming room operato…

Source
Event type order
Action type consultation opened
Government branch executive
Government body competition authority