Republic of Korea: Korea Fair Trade Commission investigation into Temu over alleged advertising and e-commerce violations
Progress
Current status
in force
11 Jun 2025 in force
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Fair Trade Commission fined Temu KRW 358 million over violations of Act on Fair Labeling and Advertising and Act on Consumer Protection
On 11 June 2025, the Korea Fair Trade Commission (FTC) imposed an administrative penalty of KRW 357 million and a penalty surcharge of KRW 1 million on Temu for violations of the Act on Fair Labeling and Advertising and the Act on Consumer Protectio…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
consumer protection authority