European Union: Consumer Protection Cooperation Network investigation into SHEIN over alleged infringements of EU consumer law

Progress

Current status
under investigation
25 May 2025 under investigation

Scope

Implementers
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
supranational

Timeline of events

25 May 2025
under investigation

Consumer Protection Cooperation Network and European Commission notified SHEIN of alleged EU consumer law infringements

On 25 May 2025, the Consumer Protection Cooperation (CPC) Network of national consumer authorities, together with the European Commission, notified the online marketplace SHEIN of alleged infringements of EU consumer law. The notification followed a…

Source
Event type investigation
Action type interim ruling
Government branch executive
Government body consumer protection authority