Denmark: Issued Datatilsynet decision rejecting Jysk Fynske's request to reopen its case on the use of cookie walls

On 25 March 2024, the Danish Data Protection Authority (Datatilsynet) rejected Jysk Fynske Media's request to reopen its case on the use of cookie walls. In particular, Datatilsynet found Jysk Fynske Medier's use of cookie walls to be unlawful since the content accessible by consenting to the treatment of personal data was only a small part of the content that paying customers could access. In addition, Datatilsynet assessed that no sufficient explanation had been provided for the treatment of consumer data and ordered Jysk Fynske Medier to restructure access to its content. The DPA found that Jysk Fynske Media had not demonstrated that the processing of personal data for statistical purposes could be considered a necessary. Subsequently, Jysk Fynske Media requested the reopening of their case, which the DPA rejected.