Denmark: Issued Datatilsynet ruling in Investigation into Jysk Fynske Media's use of cookie walls

On 9 June 2023, the Danish Data Protection Authority (Datatilsynet) issued its ruling on Jysk Fynske Medier's use of cookie walls. In particular, Datatilsynet found Jysk Fynske Medier's use of cookie walls to be unlawful since the content accessible by consenting to the treatment of personal data was only a small part of the content that paying customers could access. In addition, Datatilsynet assessed that no sufficient explanation had been provided for the treatment of consumer data and ordered Jysk Fynske Medier to restructure access to its content by 8 March 2023. The DPA found that GulogGratis had not demonstrated that the processing of personal data for statistical purposes could be considered necessary.