United Kingdom: Issued CMA directions to Emma Sleep concerning online sales practices
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Description
Issued CMA directions to Emma Sleep concerning online sales practices
On 7 July 2023, the UK Competition and Markets Authority (CMA) informed Emma Sleep, an online store, of its concerns regarding the company’s selling practices which could breach consumer protection law. Furthermore, the CMA outlined how Emma Sleep can address the concerns such as stopping the use of misleading countdown timers and discount offers. Emma Sleep now has the opportunity to respond to the CMA’s concerns and avoid court action by signing undertakings to change its online sales tactics.
Original sourceScope
Policy Area
Competition
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority