United Kingdom: Announced CMA investigation into Emma Sleep over its online sales practices

Compare with different regulatory event:

Description

Announced CMA investigation into Emma Sleep over its online sales practices

On 30 November 2022, the UK Competition and Markets Authority (CMA) launched an investigation into Emma Sleep over potentially online misleading practices involving countdown timers and eye-catching discount offers. The investigation is part of the CMA's consumer enforcement program, focusing on harmful online selling tactics.

Original source

Scope

Policy Area

Competition

Policy Instrument

Fair marketing and advertising practice requirement

Regulated Economic Activity

platform intermediary: e-commerce

Implementation Level

national

Government Branch

executive

Government Body

consumer protection authority

Complete timeline of this policy change

Hide details

2022-11-30

under deliberation

On 30 November 2022, the UK Competition and Markets Authority (CMA) launched an investigation into …

2023-07-07

under deliberation

On 7 July 2023, the UK Competition and Markets Authority (CMA) informed Emma Sleep, an online store…