United Kingdom: CMA investigation into Emma Sleep over its online sales practices
Progress
Current status
under deliberation
07 Jul 2023 under deliberation
30 Nov 2022 under deliberation
Scope
Implementers
United Kingdom
Policy Area
Competition
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Issued CMA directions to Emma Sleep concerning online sales practices
On 7 July 2023, the UK Competition and Markets Authority (CMA) informed Emma Sleep, an online store, of its concerns regarding the company’s selling practices which could breach consumer protection law. Furthermore, the CMA outlined how Emma Sleep c…
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
consumer protection authority
Announced CMA investigation into Emma Sleep over its online sales practices
On 30 November 2022, the UK Competition and Markets Authority (CMA) launched an investigation into Emma Sleep over potentially online misleading practices involving countdown timers and eye-catching discount offers. The investigation is part of the …
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
consumer protection authority