United Kingdom: CMA investigation into Google and Meta alleging anticompetitive conduct in online display advertising

Progress

Current status
concluded
10 Mar 2023 concluded
11 Mar 2022 under deliberation

Scope

Implementers
United Kingdom
Policy Area
Competition
Policy Instrument
Anti-competitive agreements regulation
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

10 Mar 2023
concluded

CMA closes investigation into Google and Meta “Jedi Blue” agreement and combines case with Google ad tech investigation

On 10 March 2023, the UK Competition and Markets Authority (CMA) closed its investigation into whether Google and Meta entered into an anti-competitive agreement to exclude Google’s competitors from the advertising market due to administrative prior…

Source
Event type investigation
Action type closure
Government branch executive
Government body competition authority
11 Mar 2022
under deliberation

CMA opens investigation into Google and Meta “Jedi Blue” agreement over alleged anticompetitive conduct in online advertising market

On 11 March 2022, the Competition and Markets Authority (CMA) opened an investigation into Google and Meta, previously Facebook, to determine if the companies entered into an illegal agreement to exclude Google’s competitors from the advertising mar…

Source
Event type investigation
Action type announcement
Government branch executive
Government body competition authority