United States of America: Closed consultation on FTC Proposed Amendments to Trade Regulation Rule on Impersonation of Government

On 30 April 2024, the Federal Trade Commission (FTC) closed its public consultation on its notice of proposed rulemaking on amendments to the Trade Regulation Rule on Impersonation of Government that would prohibit the impersonation of individuals. The proposed amendment aims to extend protections of the Trade Regulation Rule on Impersonation of Government and Businesses to individuals in order to address the increased use of technologies, such as artificial intelligence (AI), which harm consumers. Further, in the proposed amendments, the liability under the rule would be extended to entities supplying goods and services, such as providers of AI tools, if they have knowledge or reasonable awareness that these goods or services will be used in unlawful impersonations.