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China: Implemented Internet Advertising Management Measures including content moderation regulation

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Description

Implemented Internet Advertising Management Measures including content moderation regulation

On 1 May 2023, China's State Administration for Market Regulation (SAMR) implemented its Internet Advertising Management Measures, including content moderation regulation. The Measures require internet platform operators to take appropriate measures, including correction and deletion, against prohibited advertisements.

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Scope

Policy Area
Content moderation
Policy Instrument
Content moderation regulation
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2023-02-25
adopted

On 25 February 2023, China's State Administration for Market Regulation (SAMR) adopted its Internet…

2023-05-01
in force

On 1 May 2023, China's State Administration for Market Regulation (SAMR) implemented its Internet A…