United Kingdom: FCA guidance for memes, reels and gaming streams promoting financial services
Progress
Current status
adopted
26 Mar 2024 adopted
Scope
Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
Issued FCA guidance for memes, reels and gaming streams promoting financial services
On 26 March 2024, the Financial Conduct Authority (FCA) issued a guidance for memes, reels and gaming streams promoting financial services. The FCA aims to ensure that advertising across social media channels is fair, clear, and not misleading, enab…
SourceEvent type
outline
Action type
adoption
Government branch
executive
Government body
other regulatory body