Progress

Current status
adopted
08 Oct 2023 in force
10 Aug 2023 processing consultation
04 Jul 2023 adopted
08 Jun 2023 in consultation
23 Mar 2022 processing consultation
19 Jan 2022 in consultation
18 Jan 2022 under deliberation
26 Oct 2021 processing consultation
20 Jul 2021 in consultation

Scope

Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
digital payment provider (incl. cryptocurrencies)
Government Branch
executive
Government Body
other regulatory body
central government
Implementation Level
national

Timeline of events

08 Oct 2023
in force

Implemented Financial Promotion Rules for Crypto Assets

On 8 October 2023, the Financial Conduct Authority (FCA) advertising rules for crypto assets were implemented. The new rules aim to regulate how cryptoassets can be promoted to UK consumers, reduce and prevent potential harm to consumers from inves…

Source
Event type order
Action type implementation
Government branch executive
Government body other regulatory body
10 Aug 2023
processing consultation

Closed Consultation on Financial Promotion Rules for Crypto Assets

On 10 August 2023, the UK Financial Conduct Authority (FCA) closed its consultation on its new advertising rules for crypto assets. The new rules aim to regulate how cryptoassets can be promoted to UK consumers, and reduce and prevent potential harm…

Source
Event type order
Action type consultation closed
Government branch executive
Government body other regulatory body
04 Jul 2023
adopted

Issued notice regarding the application of financial promotion order to cryptoassets

On 4 July 2023, the Financial Conduct Authority (FCA) issued a notice to cryptoasset firms outlining the new rules for financial promotions related to crypto-assets, which will take effect from 8 October 2023 and will apply to all firms marketing cr…

Source
Event type outline
Action type adoption
Government branch executive
Government body other regulatory body
08 Jun 2023
in consultation

Opened Consultation on Financial Promotion Rules for Cryptoassets

On 8 June 2023, the UK Financial Conduct Authority (FCA) opened a consultation for stakeholders to provide feedback on its new advertising rules for crypto assets until 10 August 2023. The new rules aim to regulate how cryptoassets can be promoted t…

Source
Event type order
Action type consultation opened
Government branch executive
Government body other regulatory body
23 Mar 2022
processing consultation

Consultation closed on FCA rules implementing the application of the financial promotion order to cryptoassets

On 23 March 2022, the UK Financial Conduct Authority closes the consultation on its proposed rules to implement the extension of the financial promotion order to qualified cryptoassets, which the UK Treasury announced as a consequence of its consult…

Source
Event type order
Action type consultation closed
Government branch executive
Government body other regulatory body
19 Jan 2022
in consultation

Consultation opened on FCA rules implementing the application of the financial promotion order to cryptoassets

On 19 January 2022, the UK Financial Conduct Authority published a consultation paper on its proposed rules to implement the extension of the financial promotion order to qualified cryptoassets, which the UK Treasury announced as a consequence of it…

Source
Event type order
Action type consultation opened
Government branch executive
Government body other regulatory body
18 Jan 2022
under deliberation

Government response to consultation on application of financial promotion order to cryptocurrencies

On 18 January 2022, the UK Treasury published the results of its cryptoasset promotion consultation, which was closed on 26 October 2020. The response announced that the government will introduce a newly defined category of "qualifying cryptoassets"…

Source
Event type order
Action type announcement
Government branch executive
Government body central government
26 Oct 2021
processing consultation

Consultation closed on application of financial promotion order to cryptocurrencies

On 26 October 2020, the UK Treasury closed the consultation on its proposal to bring certain cryptoassets into the scope of the Financial Promotion Order. The aim of the proposal is to protect consumers by fighting against misleading advertising and…

Source
Event type order
Action type consultation closed
Government branch executive
Government body central government
20 Jul 2021
in consultation

Consultation opened on application of financial promotion order to cryptocurrencies

On 20 July 2020, the UK Treasury published a consultation on its proposal to bring certain cryptoassets into the scope of the Financial Promotion Order. The consultation runs until 26 October 2020. The aim of the proposal is to protect consumers by…

Source
Event type order
Action type consultation opened
Government branch executive
Government body central government