China: Shanghai: Guidelines for Application of Algorithms to Online Marketing
Progress
Current status
adopted
12 Nov 2021 adopted
Scope
Implementers
China
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
subnational
Timeline of events
Adoption of Shanghai Guidelines for Application of Algorithms to Online Marketing
On 12 November 2021, the Shanghai Municipal Administration for Market Regulation has published the Shanghai Guidelines for Application of Algorithms to Online Marketing, containing information on prohibited and encouraged uses of algorithms in onlin…
SourceEvent type
outline
Action type
adoption
Government branch
executive
Government body
consumer protection authority