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Description

Adoption of Shanghai Guidelines for Application of Algorithms to Online Marketing

On 12 November 2021, the Shanghai Municipal Administration for Market Regulation has published the Shanghai Guidelines for Application of Algorithms to Online Marketing, containing information on prohibited and encouraged uses of algorithms in online marketing. For example, algorithms should not be used for unfair pricing, unequal treatment of customers, or to abuse market dominance. The guidelines encourage the use of algorithms to protect rights and interests of disadvantaged groups as well as the transparency of algorithms.

Original source

Scope

Policy Area
Competition
Policy Instrument
Algorithm design and technical standards
Regulated Economic Activity
online advertising provider
Implementation Level
subnational
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2021-11-12
adopted

On 12 November 2021, the Shanghai Municipal Administration for Market Regulation has published the …