China: Consumer Protection Regulation in Internet Advertising Management Measures
Progress
Current status
in force
01 May 2023 in force
25 Feb 2023 adopted
Scope
Implementers
China
Policy Area
Other operating conditions
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
search service provider
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Implemented Internet Advertising Management Measures
On 1 May 2023, the State Administration for Market Regulation implemented its Internet Advertising Management Measures, which it adopted on 25 February 2023. The Measures clarify the responsibilities of advertisers and the limitations to lawful adve…
SourceEvent type
order
Action type
implementation
Government branch
executive
Government body
consumer protection authority
Adopted Internet Advertising Management Measures including consumer protection regulation
On 25 February 2023, China's State Administration for Market Regulation (SAMR) adopted its Internet Advertising Management Measures, including consumer protection measures, which will come into effect on 1 May 2023. The Measures clarify the responsi…
SourceEvent type
order
Action type
adoption
Government branch
executive
Government body
consumer protection authority